About



I’m a Seoul-born, New York–based UX designer who works through quiet intention and systems thinking. My background in advertising taught me to consider the full ecosystem of touchpoints by balancing emotional storytelling with structural clarity, building products that feel cohesive and consistent. Having lived across multiple states, I’ve grown fascinated by how different cultures and lifestyles quietly influence behavior. That perspective carries into my work, where I design experiences that feel intuitive by accounting for cultural context, accessibility needs, and the different ways people navigate systems.




Experience
Code and Theory | 08.2025 -
Experience Design Fellow

The Glimpse Group | 04.2025 - 07.2025
Glimpse Student Scholar

Kim’c Market | 02.2025 - 04.2025
UX Consultant

Leo Burnett | 11.2021 - 07.2024
Account Manager
Assistant




Education
New York Institute of Technology
M.A. UX/UI Design and Development

Pennsylvania State University
B.A. Advertising
B.A. Women’s Studies
Certificate in Diversity Studies




Recognition
UX Design Award
New Talent Nomination 2025
New Talent Nomination 2023

Red Dot Award
Junior Winner 2023

Cannes Future Lions
Winner 2023

D&AD New Blood
Portfolio Winner 2023
Wood Pencil 2023

Young Ones One Show
Merit 2023

Young Ones ADC
Merit 2023
Shortlist 2023

Young Ones Portfolio
Shortlist 2023

iF Design Award
Shortlist 2023
©Woohee2025