About
Woohee is a New York–based UX designer with a background in advertising strategy. She built a strong foundation in strategy and storytelling at Leo Burnett and Havas, working with global clients such as JTI and Samsung. Her agency experience shaped her ability to work within constraints and change, using limitations as a direction. Now she works as an associate experience designer at Code and Theory, building an AI-driven operating system for the Stagwell network.
One unique aspect of her background is having three families—a biological family in Korea and two host families she lived with during exchange years in Ohio and Georgia. Living across different states and households sparked her curiosity about how culture and lifestyle quietly influence behavior. That perspective carries into her work, where she designs intuitive experiences by accounting for cultural context, accessibility needs, and the different ways people navigate systems.
Experience –
Code and Theory
Associate Experience Designer
2026 - Current
Experience Design Fellow
2025 - 2026
The Glimpse Group
Glimpse Scholar
2025
Kim’C Market
UX Consultant
2025
Leo Burnett
Account Manager
2022 - 2024
Assistant
2021 - 2022
Education –
New York Institute of Technology
M.A. UX/UI Design and Development
2024 - 2025
OpenLearn Academy
Certificate in Advertising & Interaction Design2022 - 2023
Pennsylvania State University
B.A. Advertising
B.A. Women’s Studies
Certificate in Diversity Studies2017 - 2021
Recognition –
UX Design Award
New Talent Nomination 2025
New Talent Nomination 2023
Red Dot Award
Junior Winner 2023
Cannes Future Lions
Winner 2023
D&AD New Blood
Portfolio Winner 2023
Wood Pencil 2023
Young Ones One Show
Merit 2023
Young Ones ADC
Merit 2023
Shortlist 2023
Young Ones Portfolio
Shortlist 2023
iF Design Award
Shortlist 2023